Humm… which one should I pick?


Hi… thanks for making the choice to check out my blog today.

The last four blogs I have been digging into the three Universal constants that impact every aspect of life.

If you read the last blog entry you know that I promised to go deeper into the third constant – CHOICE.

There is so much to this topic that I will need to break it up into bite size pieces.  The first thing I need to do is just address the magnitude of the choices.  It’s mind boggling.

Whether we like it or not, choice is the center of everything we do.


A human being is a deciding being.
- Viktor E. Frankl


We are constantly choosing and making decisions.  Do you ever get tired of having to make choices?

The reality is you cannot get away from making a choice.

Think about it, not to make a choice… is a choice.  Scary huh?

And to make things worse the customer centric world we live in has exploded the options we have in virtually everything.

All you have to do is go to the supermarket and look at the number of choices you have in just the chocolate aisle alone.

This begs the all important question.  Is the explosion of choices a good thing?

The answer is simply answered – Yes and No!

Human nature likes to have a choice.


When choosing between two evils, I always like to try the one I’ve never tried before.

- Mae West



There is something in our American DNA that loves options – the more the better.  And we are repulsed by anything that seems to restrict or limit our choices.

I ran across an amazing video, The Paradox of Choice by psychologist Barry Schartz.  He says that in reality the increased number of choices has two paradoxical implications.

First, the number of choices we have paralyzes rather than liberates, and secondly there is decreased satisfaction.

I have attached the video for those of you who want to dig into the topic a bit more.  The video is a little long (20 minutes) but very, very interesting.


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Interesting huh?

I don’t know if I agree with everything but he makes some terrific points.

All these choices have cluttered our lives rather than simplify.  I don’t know about you but I want my life to be as simple as possible.

This takes us to the next aspect of the topic of choice.  What drives our decisions?

I will tackle this on Thursday.


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